Loomly built a genuinely good collaboration-first scheduler, and its post-building workflow with approvals was ahead of its time. Agencies that use it often like it. So when an agency leaves, it is usually for a specific, nameable reason rather than general dissatisfaction.
Understanding those reasons helps whether you are deciding to leave or deciding to stay.
The reasons that come up most
Pricing tiers tied to "social accounts." Loomly's plans cap the number of connected accounts per tier. For an agency, each client brings several accounts, and you hit the next tier faster than your client count would suggest. The jump between tiers can feel steep relative to the value added.
Approval flow that is good but rigid. Loomly's approval system is one of its strengths, but some agencies find the structure doesn't bend to how their specific clients work — particularly clients who want to approve casually from a phone without logging into yet another tool.
Interface weight at scale. The post-building flow that feels thorough for a few posts can feel like a lot of clicks when you are producing content across many clients every day.
Feature breadth you may not use. Loomly layers in ad management, asset libraries, and more. If you use them, great. If you do not, you are navigating around capability you are paying for.
None of these make Loomly bad. They make it a particular shape that fits some agencies and chafes others.
What to evaluate in an alternative
If you are looking, judge candidates on the agency essentials rather than feature counts:
Pricing that tracks clients, not accounts. The thing that pushed you to look is probably the per-account ceiling, so solve that first.
Approvals a client completes in seconds. The lightest possible path — a link the client opens on their phone, no account — produces the fastest sign-offs.
Per-client workspaces. Brand voice, pillars, history, and connections living per client, with fast switching.
Production speed. AI drafting in the client's voice and reusable templates, so content volume scales without proportional hours.
Where Orbit sits
Orbit prices per workspace, so the per-account ceiling that drives Loomly switches does not exist. Approvals happen on a no-signup link. Each client is a workspace. AI drafting pulls each client's brand context.
The honest tradeoff: Loomly's structured post-building and collaboration features are more elaborate in some respects. Orbit optimizes for a faster, lighter production-and-approval loop rather than a heavily structured one. If your team values the structure, that is a real reason to weigh carefully.
The test
Before switching anything, run two clients in parallel for a month and watch approval turnaround and daily production time. Switching tools has a cost and no inherent virtue — move only if those numbers genuinely improve.